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The Northern Colorado Junior Golf League begins its second season in mid-June, and welcomes all junior golfers age 10-18 to compete in the month long league on 12 courses, including Fort Collins Country Club.

The league is split into two divisions. The first is made up of players age 10-14, who play a scramble format in two-person teams. The second is for golfers age 15-18, who play individual stroke play.

Overall season winners receive the Pedersen Cup, sponsored by Pedersen Toyota.

For more information, or to register, contact your local PGA professional or visit the Northern Colorado Junior Golf League’s Facebook page.

LOVELAND, Colo. - The Colorado Eagles and Pedersen Toyota are proud to announce a joint check presentation to the Poudre Valley Hospital Foundation during the second intermission of tonight's game at the Budweiser Events Center.

The donation -- in the amount of $20,000 -- will go toward the completion of the Poudre Valley Hospital Cancer Center currently under construction at the intersection of Harmony Rd. and Timberline Rd. in Fort Collins. The state-of-the-art complex will help patients and survivors of all forms of cancer in their fight against the disease. “Our goal with the center is to provide a better cancer-care experience that meets the needs of patients in one location,” said Kevin Unger, president and CEO of Poudre Valley Hospital. “We will have everything centralized, from diagnostic services to treatment and care to survivorship.”

University of Colorado Health broke ground in January of 2013 on the comprehensive and integrated cancer center in Fort Collins. It is designed to provide patients in the community with one-door access to cancer treatment, research, support and survivorship services.

The outpatient facility will be about 30,000 square feet and is currently estimated at $11 million. The facility is set to see its first patient for treatment on June 9, 2014.

Funds were raised through the auction of game-worn, pink Eagles jerseys (worn in October during Breast Cancer Awareness Month) which helped to raise $15,000, as well as a portion of every new Toyota vehicle sold at Pedersen Toyota during the month of October.

All three organizations would like to thank those who helped raise the funds through their purchases of jerseys and vehicles!

Pedersen Toyota and Colorado Eagles Fans Brighten Holidays with First Ever Teddy Bear Toss

LOVELAND, Colo.-- On Saturday, December 14th the Colorado Eagles in conjunction with Pedersen Toyota and 107.9 The Bear hosted the first annual Teddy Bear Toss. Fans were asked to help make the holidays a little more special for hundreds of under privileged children across Northern Colorado. During the game against the Las Vegas Wranglers, fans were encouraged to bring a new or gently used teddy bear or stuffed animal to throw onto the ice after the first Eagles goal. In addition, Pedersen Toyota donated 500 bears that were available for a small donation. The $1,301 raised from the teddy bear sales went to local children’s charities. Just over ten minutes into the first frame, Eagles veteran forward and assistant captain Trent Daavettila sent 2,208 teddy bears flying as he scored the first goal of the game.

Three full-size Toyota Tundras were stuffed full inside and out for the 107.9 “Bear Cares for Kids” campaign and donated to the Child Advocacy Research Education, UnitedDaycareCenter and the Kids Matter Project. “This year’s ‘Teddy Bear Toss’ was an amazing display of what the residents of Northern Colorado are all about. It was so awesome to see all of those bears come raining down onto the ice at the BEC. The Colorado Eagles and their fans have again shown why they are among the elite organizations in the state. A very special “thank you” to Pedersen Toyota for being such a huge player in this year’s toss. The kids and the organizations we work with for our “Bear Cares For Kids” campaign will be ecstatic, no doubt. Thank you all! You Rock!!!” Doc Jarnagin from 107.9 The Bear said. Eagles head coach and general manager Chris Stewart expressed, “We are honored to be partnered with two outstanding Northern Colorado organizations 107.9 The Bear and Pedersen Toyota, and we look forward to hosting the Teddy Bear Toss in years to come.”

Pedersen Toyota is please to present the 20th Annual Fort Collins Thanksgiving Day Run. The Fort Collins Thanksgiving Day Run is Northern Colorado's largest and most popular family four mile run/walk event.

The Fort Collins Thanksgiving Day Run is for runners, walkers and kids. The four-mile run/walk and kids' fun run are staged downtown Fort Collins and are the perfect way for out of town guests and the entire family to experience the community spirit of Fort Collins!

Proceeds from the run will go to the Food Bank for Larimer County. The Food Bank for Larimer County aims to provide food to all those in need throughout the community. Approximately 7.8 million pounds of food and other products are donated to the community through multiple programs ran by the Food Bank.

The kid's race and festivities begin at 8:45 am on Wednesday November 27, 2013, followed by the main event at 9:00 am. For more information on the event, visit Or to register, visit

Toyota's longest-serving president, Eiji, Toyoda, has died of heart failure. Toyoda, was the younger cousin of Toyota Motor Corp. founder and is credited with Toyota's expansion in the United States.

His career as president began with reshaping the company from making Chevrolet knockoffs to an auto manufacturer whose efficiency became envied by General Motors Corp. and Ford Motor Co. Throughout his 57-year career, the company began manufacturing Toyota Corollas in the U.S., started the luxury brand Lexus and initiated a project for the world's most successful gas-electric vehicle - the Toyota Prius.

"He played an important role in leading Toyota's expansion into North America, and in developing the carmaker into a global company," Japan's Chief Cabinet Secretary Youshihide Suga said at a press conference in Tokyo. "He was someone who was indispensable to the nation."

Toyoda began working at the company in central Japan's Toyota City. In the 69 years he worked there, Toyota rose from assembling cars out of GM parts to being 16 times more valuable than the Detroit-based automaker. Mass production of automobiles was stressed by Toyoda, who pushed his company to learn from Ford and GM.

In 1967 Toyoda became president of Toyota Motor Co., serving for 15 years. Then in 1982, Toyota Motor and Toyota Motor Sales Co. merged to form Toyota Motor Corp. At that time, Toyota became chairman of the combined company. Upon retirement in 1992, Toyoda was made an honorary chairman and kept the title of honorary adviser.

Under his direction, Toyota set up 10 new factories, began exporting to multiple countries, instituted just-in-time production, all while establishing a reputation for manufacturing excellence. Toyoda's manufacturing concepts would become central to Toyota's production methods. These methods include kaizen- continuous improvement, and jidoka- the use of machines that shutdown was irregularities are detected.

Toyoda laid the foundation for the company to take its manufacturing expertise overseas. In 1983, a year after his cousin Shoiciro became president; Toyota formed its first venture in the U.S., in partnership with GM. New United Motor Manufacturing Inc. began production in 1984 in Fremont, CA. The venture proved Toyota's manufacturing principles could be used across different cultures, leading the company to build independent plants in Kentucky, England and France.

During Toyoda's reign, he oversaw the formation of the Lexus brand and approved development of the luxury car in 1983. The first Lexus vehicle, the Lexus LS 400, went on sale in the U.S. in 1989 competing with Mercedes-Benz and BMW.

After stepping down from his position, Toyoda still came into the office to consult with his successors. He also took on other roles such as chairing the company's commemorative museum.

In 1994, Toyoda was inducted into the U.S. Automotive Hall of Fame. He is the second honoree after Soichiro Honda.

"As a member of the automobile industry, this is indeed a great moment for me," he said in a statement upon his induction. "Ever since Toyota's establishment in 1937, I have been involved in this wonder business, and as long as my engine keeps running, I intend to give back as much as I can for the industry's further development."

Toyoda was born on September 12, 1913. He grew up inside his father's textile mill in Nagoya, learning from an early age about machines and business.

In 1936 he graduated with a degree in mechanical engineering from the University of Tokyo and began working for his uncle at Toyoda Automatic Loom Works Ltd. His uncle, Sakichi Toyoda, was an inventor who created a weaving loom that automatically shut off when a piece of fabric broke. Sakichi's son, Kiichiro was head of the automobile division and in 1937, founded Toyota Motor and took his cousin with him.

Toyoda began on the factory floor before being promoted to production planning and director. From the beginning, he was given freedom to explore his interests ranging from fixing cars to establishing the company headquarters in Toyota City. In 1945 he became a director.

Discussions were held between Toyota and Ford regarding jointly making cars in the U.S. Contact was interrupted after the Japanese attacked Pearl Harbor. After World War II, talks resumed between the two automakers but never lead anywhere. Then in 1950 the U.S. Army sent Toyoda to Dearborn, MI to learn about mass production from Ford. The U.S. needed Toyota to build trucks for its troops in Korea.

Toyoda observed Ford, although much larger, was barely ahead of Toyota in its technology. Upon returning to Japan, he focused on creating cars in smaller batches at maximum efficiency. Building on the work of his cousin, Toyota established the Toyota Production System. The system, which aimed to eliminate excess inventory, became so successful it was adopted by other car makers and manufacturers outside the industry.

Toyoda is survived by his eldest son Kanshiro.

Northern Colorado has been chosen by a national group to launch a broad initiative advocating electric cars and trucks, as well as their charging stations.

The group launching the initiative, "Drive Electric Northern Colorado" do not consider themselves to be "greenies," though the vehicles they drive provide environmental benefits. Plug-in electric vehicles are more beneficial than common hybrids because they burn nothing and emit nothing.

"As an organization, we're focused on national security and energy independence," said Robbie Diamond, chief executive of Electrification Coalition, based out of Washington D.C. "While electric vehicles are clean, and environmentally friendly, the important thing is that they represent the path to energy independence."

Colorado State University will be working with the cities of Loveland and Fort Collins on the regional project. Large and small examples of how it will be done are on display at the new Fort Collins Museum of Discovery. The project will serve as a national model for electric vehicle revolution Diamond said.

CSU officials and Electrification Coalition organizers met for the groundbreaking fast-charging station to be located at the museum. Though electric cars can be charged overnight using a standard 110-volt connection, these quick-charge stations do the job in 20 minutes. Charging stations conveniently located throughout the region are critical to the success of electric cars and trucks.

Pledges were made by the Fort Collins- based Bohemian Foundation to build two quick-charge stations in the region. General Electric, Nissan Motors, FedEx and major utility providers are also among the Electrification Coalition's principal organizers.

Make the pledge and drive electric. Visit Pederson Toyota in Fort Collins for more information on the Toyota Prius Plug-in. Pedersen is proud to be your Northern Colorado Toyota dealer serving Greeley, Windsor, Loveland, Longmont, Frederick, Del Camino, Firestone and Dacono. Stop by for a test drive today!

Modern Automobile Purchasing: A Primer
Buying a vehicle can be an intimidating process for anyone – let me repeat – for anyone. The best solution for this concern is preparedness! The good news is no other industry on the planet has as much information available to a consumer as the modern auto industry. Let me be the first to tell you – this isn’t your grandmother’s (or even your mother’s) auto industry!

Believe it or not, a car purchase doesn’t have to be a scary experience! By doing a little homework you can arrive at the dealership confident that your next car purchase will be your best yet. When you arrive well informed, with a sense of purpose and a friendly demeanor, the sales professional you deal with can be your best friend – not your adversary.

Like I said, this isn’t your grandmother’s auto industry. Things have changed radically, certainly over the past decades, but very significantly over just the past 5 years.

Here are some helpful tips.

1. Study Up! Do Your Homework…

Did you know that in 2012, some statistics say that 91% of car buyers used the Internet before making their purchase? It’s true and it’s easy. No other industry can boast as deep a body of knowledge available to consumers including dealer costs, detailed product information, manufacturer incentives and product reviews.

Some core areas to research include:
Manufacturer websites: Manufacturer sites such as Toyota, Honda and Ford provide excellent information on their core product offerings including technical specifications, models trim differences, available colors and regional incentives for their vehicles.

Dealership websites: Once you have begun to narrow what kind of vehicle you would like start looking at your local dealer for available inventory as well as any dealer-specific specials. Most dealer websites offer you the option of requesting more information from a sales representative at this point if you would like to get price quotes or have specific questions.

Independent, 3rd party research websites: A plethora of these organizations exist to help you with everything from what your trade-in is worth to what a dealer and other customers paid for a vehicle that you may be considering. Some of these sites include:

Kelly Blue Book
Consumer Reports

2. To Borrow or not to Borrow? Know Your Financing Options..

You must know what you can afford! This is a very important piece of data to arm yourself with. Take some time before you start the process to determine your budget. If you plan on financing your new purchase, it’s important to understand the current lending options and what may be the best for you.

Finance options include:

Manufacturer Financing: Often-times a very hard to beat option. Manufacturer’s lenders offer incredibly attractive financing options that your bank down the street can’t. Incentives such as 0% financing and cash rebates are made available to have you finance through their company.

Bank or Credit Unions: If you have a relationship with a local bank or credit union talk to them before you begin the purchase process or consider getting pre-approved. They can provide you financing rates and options as well as expected payments based on the amount of money you will be financing.

Leasing: Shhhhh…. leasing is NOT a bad word! While not the perfect solution for everyone, leasing provides many customers great benefits. A lease may provide you with a lower monthly payment and will bring full warranty coverage for the duration of your lease. You will also have options for what you would like to do at the end of your lease. Remember if you finance for 60 months do you own the vehicle after three years either? Of course the answer is no.

3. The Gift of Gab – Utilize Your Social Networks!

What better way than to get advice than from your family and friends? If you are confused about what kind of vehicle to purchase or what dealership to visit just ask! Besides picking up the telephone, other online sites can be very helpful.

Social Media: Facebook, Twitter and the emerging Google Plus are outstanding platforms for consumer research. If you really want to check the pulse of local dealers, check out dealership Facebook pages to see what others are saying: Are they happy and engaged? Are they unhappy and complaining?

On-line Dealership Review Sites: Another easy-to-access resource is websites that have reviews posted about their performance. These sites provide varying degree of feedback about customers experience at a dealership. Be careful not to put all your eggs in any one sites baskets as some sites “charge” dealers to advertise or be certified with them in order to maximize reviews. Some helpful review resources include:

Google reviews
Yelp reviews
Facebook reviews/recommendations

4. Now Drive Some Cars…..and have fun!

Yes, have fun! Buying a car can be fun once you have done your research you should enjoy driving some of the most technologically advanced cars ever! Take this opportunity to narrow down your to your final pick by driving two, three or more cars. Remember, by driving a car you are not obligated to buy it! A few other points that will help your dealership experience you smooth include:

Be upfront with your sales associate. Sharing pricing expectations, trade research and finance rates you have researched will help you get the deal you want without any unnecessary back and forth.
If you are female and are more comfortable working with a female salesperson just ask! Most dealers have female sales staff available to assist you.
In summary: Do Your Homework, ask around, and have fun! Build a relationship with a sales representative so that you and your family cultivate a relationship with a trusted professional.

We sincerely hope that this information will help your next car buying experience be your best yet!

Pedersen Toyota Receives 2012 Toyota President’s Award for 7th Consecutive Year

Award marks 16th time overall that Pedersen has received Toyota Motor Sales, U.S.A. Inc., highest dealership honor

Fort Collins, CO: May 10, 2013

Pedersen Toyota Scion today announced that it has received Toyota's prestigious Presidents Award for the 2012 year that recognizes Toyota’s top performing dealers across the nation who demonstrate a commitment to maintaining Toyota’s highest standards for sales excellence and customer satisfaction.

“We are very proud to be recognized by Toyota with the President’s award for the 7th consecutive year for the ongoing commitment that our associates make towards providing the highest levels of customer service in our parts, service and sales operations,” said Mark Pedersen, President and General Manager of Pedersen Toyota. “We would also like to thank the best customers in Northern Colorado for supporting our organization and helping make this difficult achievement possible.”

To qualify as a Presiden’t Award winner, Toyota dealerships must excel in a number of different categories including sales satisfaction, service satisfaction, market share, vehicle delivery excellence and employee certification. Dealerships must meet or exceed the standard in all areas of dealership performance in order to qualify for the award.

The 2012 award marks the 7th consecutive year and 16th time overall that Pedersen has been recognized by Toyota Motor Sales, U.S.A. Inc. for the award.

“This award caps what was already an outstanding 2012 where we saw more than 20% growth in new Toyota sales and welcomed in several exciting new models to the Toyota family including the redesigned Avalon and Avalon Hybrid, Prius C, and the Scion FRS sports car,” said Pedersen. “As we move into 2013 we are very optimistic that it will be another strong year for Pedersen Toyota and the Northern Colorado community and we look forward to continuing to be a trusted partner for our customer’s automotive needs.”

Family owned and operated since 1972, Pedersen Toyota Scion employs more than 115 people and provides new and used Toyota vehicle sales, Toyota service, Toyota parts and a collision repair center. Pedersen Toyota Scion is located at 4455 S. College Ave in Fort Collins. They can be reached at 9702233100 or at