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05-10-13 - Pedersen Wins 7th Consecutive Toyota President's Award

Pedersen Toyota Receives 2012 Toyota President’s Award for 7^th Consecutive Year

Award marks 16^th time overall that Pedersen has received Toyota Motor Sales, U.S.A. Inc., highest dealership honor

Fort Collins, CO: May 10, 2013

Pedersen Toyota Scion today announced that it has received Toyota's prestigious Presidents Award for the 2012 year that recognizes Toyota’s top performing dealers across the nation who demonstrate a commitment to maintaining Toyota’s highest standards for sales excellence and customer satisfaction.

“We are very proud to be recognized by Toyota with the President’s award for the 7^th consecutive year for the ongoing commitment that our associates make towards providing the highest levels of customer service in our parts, service and sales operations,” said Mark Pedersen, President and General Manager of Pedersen Toyota. “We would also like to thank the best customers in Northern Colorado for supporting our organization and helping make this difficult achievement possible.”

To qualify as a Presiden’t Award winner, Toyota dealerships must excel in a number of different categories including sales satisfaction, service satisfaction, market share, vehicle delivery excellence and employee certification. Dealerships must meet or exceed the standard in all areas of dealership performance in order to qualify for the award.

The 2012 award marks the 7^th consecutive year and 16^th time overall that Pedersen has been recognized by Toyota Motor Sales, U.S.A. Inc. for the award.

“This award caps what was already an outstanding 2012 where we saw more than 20% growth in new Toyota sales and welcomed in several exciting new models to the Toyota family including the redesigned Avalon and Avalon Hybrid, Prius C, and the Scion FRS sports car,” said Pedersen. “As we move into 2013 we are very optimistic that it will be another strong year for Pedersen Toyota and the Northern Colorado community and we look forward to continuing to be a trusted partner for our customer’s automotive needs.”

Family owned and operated since 1972, Pedersen Toyota Scion employs more than 115 people and provides new and used Toyota vehicle sales, Toyota service, Toyota parts and a collision repair center. Pedersen Toyota Scion is located at 4455 S. College Ave in Fort Collins. They can be reached at (970) 223-3100 or at www.pedersentoyota.com

01-29-13 - Vehicle sales surge in Colorado, Fort Collins, Fort Collins Coloradoan, January 30, 2013

Coloradans bought more new cars last year than they have since 2000, with more fuel-efficient models leading the way.

New vehicle sales were up nearly 22 percent across the state last year compared with 2011, according to the Colorado Auto Outlook Report released by the Colorado Automobile Dealers Association, or CADA. December sales were up 20.1 percent compared with December 2011. Colorado sales far outpaced national sales, which rose 13 percent.

The increased sales are one more sign consumers are feeling better about the economy and more secure about their jobs, said CSU economist Martin Shields. “People are getting back to work, the recovery is established and people are convinced it is here to stay for a while,” he said.

People patched up their cars during the recession, holding on to them longer than they typically would, Shields said. But eventually people can’t put off that decision any longer.

Those who are walking into showrooms are more informed consumers, said Mike Croce, general sales manager at Pedersen Toyota, 4455 S. College Ave., where new car sales were up more than 20 percent last year. They are not only looking at fuel efficiency but at total cost of ownership, resale value and longevity, he said.

While sales are not quite back to pre-recession levels, Croce said the improved economy, focus on fuel efficiency and an array of new models in his showroom have all led to an increase in sales. Last year, Pedersen sold 1,499 new cars, up from 1,246 in 2011, an admittedly slower year for car sales.

Tim Jackson, president of CADA, said the major brands with the most increase in sales were Acura, Jeep, Toyota, Volkswagen, Infiniti, Land Rover, Chrysler and Honda. Each was up in sales by more than 30 percent year over year.

“It really continues to be a trend of fuel efficiency leading the way,” Croce said. Last year, Toyota added to its popular Prius line, adding larger and smaller models as well as a full plug-in that can run completely off a charge. The plug-in is not technically available in Colorado yet, but Pedersen was able to bring some in from the outside, he said.

John Carroll, owner of Ed Carroll Motors, said Volkswagen had its best sales last year since 1970, propelled by its new clean diesel engines in VWs and Audi lineups. The clean diesel can get 40 to 50 mph “and still give a lot of horsepower and torque,” Carroll said.

Overall, his sales were up more than 30 percent from 2011. Volkswagen and Audi sales dipped “a very minor” 6 and 8 percent at the height of the recession, faring better than some major brands, and have seen steady growth for three years in a row, he said.

The average age of vehicles on the road are now the oldest they’ve been in the past 30 to 40 years, maybe since World War II, creating a lot of pent-up demand, he said, explaining part of the bump in sales.

Porsche sales at Ed Carroll Motors also were up 15 percent, although Carroll declined to say how many high-end Porsches it sold.

The percent increase in sales was the largest in the past 50 years, Jackson said. The all-time high for new car registrations was set in 2000, with 207,836 sales compared with 158,630 last year. “While registrations have been on the rise for the last four years, they have not kept up with Colorado’s significant population growth, which represents opportunity for more sales,” Jackson said.

“And we should note that changes in year-over-year new vehicles make it fairly clear that Colorado consumers are still focused on increased fuel economy, with most of the growth occurring in small- and medium-size vehicle segments.”

In Colorado, 158,630 new vehicles were registered from January through December 2012 versus 130,179 for the same period in 2011, a 21.9 percent increase. Larimer County’s new car registration numbers were not immediately available.

The used vehicle market increased 3.5 percent in December — vehicles seven years old or newer — and was up 2.5 percent for the entire year.

10-05-12 - Pedersen Toyota Set for 3rd Annual Cancer Fundraiser

We are excited to announce Pedersen Toyota-Scion's 3rd annual October Drive to Fight Cancer fundraiser. For the month of October, Pedersen Toyota-Scion will be teaming with the Colorado Eagles to help raise money for the Poudre Valley Health System's new Cancer center to help Cancer patients in Northern Colorado. Stop by our showroom or service drive and help us with our cause! Pedersen will be donating money for every new Toyota or Scion sold in October as well as donating $1 for every oil change done in our service department.

If you have considered getting into the Toyota or Scion of your dreams, now you can do it and support a great cause at the same time. We hope to see you soon and thank you for your support!

09-25-12 - Meet the Prius Family of Cars!

06-08-12 - Prius v, Camry and Sienna Selected as Best Family Cars of 2012

Prius v, Camry and Sienna Make the Annual Parents Magazine and Edmunds.com List

TORRANCE (June 5, 2012) – Three Toyota models have been selected as among the Best Family Cars of 2012 by Parents magazine and Edmunds.com. This is their fifth annual list, which will appear online today and on newsstands June 12.

Toyota earned picks across three categories including Prius v in the high-mileage category; Camry in the sedan category and the Sienna minivan in the large vehicle category. Vehicles considered were evaluated on a number of criteria important to families including safety, fuel economy, and kid-friendly features, as well as ride comfort, styling and handling.

“We’re proud to have several Toyota models on the list of best family cars for the fifth year in a row,” said Bob Carter, group vice president and general manager, Toyota Division. “Families know they can always depend on Toyota for safety, quality and durability, but they also recognize the importance of the convenience and technology features in our vehicles that help make their lives easier.”

In the high-mileage car category, the editors chose vehicles with more than 40 miles per gallon on the highway and offering safety features and modern conveniences. As a new member of the Prius family this year, the Prius v was cited for its stable ride and ample cargo space and was praised for its versatility and standard technology features including the Entune^® mulitmedia system and a hands-free smart key, which unlocks the driver’s side door as you approach the door handle.

The 2012 Camry was highlighted as a best pick in the sedan category. Completely redesigned for 2012, the all-new seventh generation Camry was chosen for its updated styling, convenient technology including Entune, excellent fuel economy, quiet ride and ample trunk space. The Camry is America’s best-selling car, and as an IIHS Top Safety Pick for 2012 it is extremely popular with families.

Rounding out the best family cars in the large vehicle category is the Sienna minivan, chosen for its flexible configurations to fit every type of trip, family and cargo combination. The Sienna was completely redesigned in 2010, catering to traditional family van needs while also meeting growing demands for more responsive driving characteristics, contemporary styling and onboard entertainment technology. With state-of-the-art features and rewarding driving dynamics, the Sienna is a vehicle that families of any size will find satisfying to drive.

The Sienna is manufactured at Toyota Motor Manufacturing, Indiana, Inc. while the Camry is built at Toyota Motor Manufacturing, Kentucky, Inc.

“Toyota has a long history of satisfying the automotive needs of American families,” said Scott Oldham, editor-in-chief, Edmunds.com. “The Sienna minivan, the redesigned Camry and the all-new Prius v hybrid are leaders in their respective segments, offering America’s families the spacious, fun, fuel-efficient and reliable transportation they need.”

06-08-12 - The 2013 Toyota Venza Crossover

May 25, 2012

Toyota 2013 Venza Crossover

• Enhanced Exterior Styling
• Additional Standard Convenience Features for Greater Value
• Available Entune® Multi-media System

TORRANCE, Calif., May 25, 2012 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced the manufacturer’s suggested retail prices (MSRP) for the 2013 Venza crossover vehicle. The Venza will begin arriving at Toyota dealerships next week.

The Toyota Venza crossover now offers enhanced exterior styling, added value through several new standard convenience features and updated option packages, which include the Entune® multi-media system for the 2013 model year.

Venza’s aerodynamic shape has been tastefully modified with a new upper and lower grille, fog lamps and rear taillights. The updated styling is complemented by a new 19-inch wheel design and three new exterior colors: Attitude Black, Cypress Pearl, and Cosmic Gray Mica. Venza is available in three interior colors: Ivory, Light Gray, and Black, which is new for 2013. Each color is offered in fabric on LE and leather on XLE and Limited.

The 2013 Venza is available in LE, XLE and Limited grades. The LE and XLE models are available with all powertrain combinations: four-cylinder, V6, front-wheel drive (FWD) or all-wheel drive (AWD); the Venza Limited is powered by the V6 engine only, in front-wheel drive or all-wheel drive configurations. Both engines are teamed with a six-speed sequential-shift electronically controlled automatic transmission with intelligence (ECT-i).

Value has been augmented and ordering simplified with the addition of many standard features in all three grades. All Venza models will be will equipped with a standard blind-spot mirror and outer mirror turn signals with puddle lamps.

Additional key standard features include dual-zone automatic climate control with air filter and second-row-seat vents; eight-way power-adjustable driver’s seat with power lumbar; 3.5-inch LCD multi-information display; a tilt/telescopic adjustable wheel with integrated audio controls; an overhead console with map lights; rear-seat adjustable personal reading lamps and three 12-volt power outlets. The XLE and Limited models add to the abundance of standard features with many audio and convenience upgrades.

Entune Multi-media System
The 2013 Venza now offers the Toyota Entune multimedia system. Entune leverages the mobile smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.

Toyota Entune supports engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota Entune has a large selection of music options available to a vehicle, including iHeartRadio’s 750+ stations, and Pandora’s personalized music service.

The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused by eliminating the need to memorize thousands of voice commands.

The base MSRP for the 2013 Venza LE will range from $27,700 for the front-wheel-drive (FWD) four-cylinder to $30,970 for the V6 all-wheel-drive (AWD), reflecting an increase $270 to $275, or 0.9-1.0 percent.

Pricing for the Venza XLE will range from $31,360 for the four-cylinder FWD to $34,630 for the V6 AWD, an increase ranging from $1,580 to $1,585, or 4.8 to 5.3 percent.

The Limited grade Venza will be receive a base MSRP of $37,420 for the FWD model, while the AWD model will be priced at $38,870. Both prices reflect an increase of $955, or 2.5 percent for the AWD and 2.6 percent for the FWD.

The MSRP for the 2013 Venza does not include the delivery, processing and handling (DPH) fee of $810. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

All 2013 Venzas will be assembled at Toyota Motor Manufacturing Kentucky (TMMK), in Georgetown, Ky.

2013 Venza Pricing

Model	Grade	Engine	Drivetrain	12MY MSRP ($)		13MY MSRP ($)	MSRP Difference ($)	MSRP Change (%)
2810	LE	L4	FWD		$27,425	$27,700	$275	1.0%
2812	LE	V6	FWD		$29,250	$29,520	$270	0.9%
2820	LE	L4	AWD		$28,875	$29,150	$275	1.0%
2822	LE	V6	AWD		$30,700	$30,970	$270	0.9%
2830	XLE	L4	FWD		$29,775	$31,360	$1,585	5.3%
2832	XLE	V6	FWD		$31,600	$33,180	$1,580	5.0%
2834	XLE	L4	AWD		$31,225	$32,810	$1,585	5.1%
2836	XLE	V6	AWD		$33,050	$34,630	$1,580	4.8%
2842	Limited	V6	FWD		$36,465	$37,420	$955	2.6%
2846	Limited	V6	AWD		$37,915	$38,870	$955	2.5%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

03-14-12 - THE TOYOTA PRIUS C IS HERE!

12-12-11 - Pedersen Toyota To Support 9th Annual KISS'MASS Wishes Holiday Drive

Join Pedersen Toyota, KSME (96.1 KISS-FM) and The Promenade Shops at Centerra for the annual "KISS'MAS Wishes" holiday drive, December 12th through December 18th at the Promenade Shops at Centerra.

Beginning Monday, December 12^th. 96.1 KISS-FM will broadcast live from the Main Plaza at the Promenade Shops at Centerra each weekday from 6 am – 10 pm. The goal will be to get listeners to make donations on various items to help local non-profit agencies grant holiday wishes for the less fortunate throughout Northern Colorado. This community effort is a four-time award winner from the Colorado Broadcasters Association (CBA) for “Best Community Service Campaign” for a major market radio station.

All items on the KISS’MAS wish list come from local non-profit agencies and their clients. Prior agencies involved include The United Way, Kids Matter Project, La Familia, Crossroads Safe House, Boys and Girls Club and many more.

Look for the Red and White Pedersen Toyota Tundra’s from Thursday, December 15^th – Sunday, December 18^th to drop your items off at.

For more information visit www.kissmaswishes.com or contact Mike Croce (m_croce@pedersentoyota.com) at Pedersen Toyota.

Thank you for your support and making someone’s Christmas Wishes come true!

10-24-11 - 2012 Camry Launch

11-16-11 - TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012

• Lean Design, engaging driving dynamics

• Improved fuel economy in all models; Hybrid achieves 43 mpg

• Advanced safety and security features

• New Entune Multimedia System

TORRANCE, Calif. – Toyota introduced today the all-new, seventh-generation

Camry, America’s best-selling car for nine years running and 13 of the past 14 years. The

2012 Camry debuts a bold, sophisticated new design with a more spacious interior,

improved driving dynamics and an even quieter ride than before. With class leading safety,

fuel economy and multi-media technology added in, the end result is the best Camry ever

made. Introduced in 1983, the Toyota Camry would later establish the template for the

modern midsize sedan, setting benchmarks for Quality, Dependability and Reliability, along

with a comfortable, quiet ride. Since that time, Toyota has sold more than 15 million Camry

models worldwide.

“The all-new 2012 Camry blends an evolution of the car’s values – such as comfort,

efficiency, reliability and safety – with a more appealing design and engaging driving

experience,” said Bob Carter, Toyota Division group vice president and general manager.

“Competition in the midsize sedan segment is the strongest it’s ever been, and the all-new

Camry is designed to maintain its long-standing leadership while also broadening its

appeal.”

The Toyota Camry again offers three powertrain choices, all of which have been

enhanced for 2012 to provide better fuel economy and more responsive performance. All

Camry models with the revised 2.5-liter four-cylinder engine now offer 178 horsepower, an

increase of nine hp, and 170 lb.-ft. of peak torque. EPA-estimated fuel economy figures are

25 mpg city/35 highway, and the 28 mpg combined is two more than the previous

generation Camry. The 2.5-liter engine employs Dual VVT-i (Dual Variable Valve Timing intelligent),

which controls valve timing on both the intake and exhaust camshafts for

optimal performance and efficiency at all engine speeds. The Acoustic Control Induction

System (ACIS) helps optimize torque over a broad engine speed range.

Performance and Efficiency

The DOHC 3.5-liter V6, available in the SE and XLE grades, delivers 268

horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700 rpm. Enhancements to this

engine boost its fuel economy to projected EPA-estimated ratings of 21 mpg city/30 mpg

highway, the best for any current V6 midsize sedan.

The V6 uses chain-driven camshafts and Dual Variable Valve Timing with

intelligence (Dual VVT-i). To improve efficiency, the V6 features a new, lower oil viscosity

and an automatic transmission fluid warmer that brings the transmission to operating

temperature more quickly in cold weather. Higher final drive-gear ratios also contribute to

better fuel economy in the new Camry models.

The gas-engine LE, XLE and SE models come equipped exclusively with a sixspeed

automatic transmission that offers a sequential manual shift mode using the console

shifter. Intelligent control adapts shifting strategy in response to driver input, with fast kickdown.

In addition, the Camry SE exclusively offers a “D range” sequential shifting, which

allows manual shifting with the new steering wheel paddle shifters even when the console

shifter is in the “D” mode. Also exclusive to the Camry SE, the automatic transmission

features faster shift times when in “S” mode and downshift blipping control emphasizes a

sense of sportiness.

Exterior Design

The 2012 Camry employs an elegantly simple but modern form, emphasizing a

wider, lower stance than previous models. The design conveys an “architectural statement”

through crisp, precise character lines, while a more strongly curved door cross-section and

more defined rocker panel molding (chrome accented on LE and XLE) give the Camry a

more expressive appearance.

Headlights show a more dynamic shape, with a pronounced curvature of the mainbeam

unit merging into the bumper cover. Fog lights are standard on the XLE and SE

grades. The rear lamp clusters wrap tightly into the body sides, with their top sections

extending into the trunk panel.

The Camry LE and XLE feature additional exterior chrome trim, and the SE grade

debuts its own lower-body design and exclusive fine-mesh upper grille section. The SE also

features three-part lower grille section housing fog lamps, along with black sport trim

headlamp bezels.

The more prominent rocker panel moldings on the SE cleanly link to integrated front

and rear underbody spoilers, emphasizing width, and the trunk lid carries an integrated

spoiler.

Accentuating the new body design are four new colors. Two of the colors (Attitude

Black Metallic and Clearwater Blue) are all-new to Toyota in the U.S. Attitude Black Metallic

blends in a bright blue pigment for an intriguing take on traditional jet black; Clearwater Blue

incorporates a silver metallic pigment to lend this hue a glassy, water-like finish.

Interior Design

While featuring nearly the same external dimensions as the previous generation, the

2012 Camry offers a more inviting and spacious interior. A new dashboard design, modified

seat locations, redesigned seats and “lean” door, pillar and headliner trim all combine to add

both real space and greater perceptual spaciousness while also enhancing outward visibility.

Repositioning the driver’s seat and the standard tilt/telescoping steering wheel (tilt has

increased 33 percent for greater driver comfort) also aid forward visibility and enhance the

driver’s positioning.

The accelerator pedal and front seats were moved forward, and the rear-seat hip

point was positioned rearward, increasing the couple distance by 0.6-inch; together with

reshaped front seatbacks help increase rear-knee room by 1.8-inch. The redesigned center

console and front edge of the rear-seat cushion increase rear middle seat legroom by two

inches.

Not as obvious are the many areas where Camry designers reshaped interior trim to

increase the feeling of spaciousness, including the A- and B-pillars, headliner

over the rear seat and door trim. In most vehicles, space is left between the structure and

the trim to yield a “clean” surface. Using a lean-car design approach, the trim more closely

follows the structure beneath it. The result is added space that contributes much more to a

feeling of comfort than the gains in mere millimeters might suggest.

Three-dimensional construction and contrasting-material textures give the new

instrument panel a feeling of depth, while the shapes themselves contribute to a more

spacious cabin and improved forward sightlines. The prominently curved center cluster

appears to float over the instrument panel, reducing its visual mass. Soft textures used on

the upper instrument panel, upper door trim, door armrests and center console armrest

contribute to greater comfort in the Camry. Stitching on the instrument panel soft padding

and matching stitching-look trim elsewhere helps to create a sense of luxury. Aluminumcolor and chrome trim are used judiciously.

Entune Multimedia System

Camry will be one of the first Toyotas to offer the Entune multimedia system. For the

first time ever in a Toyota automobile, this new system leverages the

mobile smartphone to provide a richer in-vehicle experience with fully integrated access to

navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing,

OpenTable, and movietickets.com, along with accessing useful travel-related services, such

as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota

Entune brings the largest selection of music options available to a vehicle, including

iHeartRadio’s 750+ stations, and Pandora’s personalized music service.

The audio systems combined with Entune feature a best-in-class, advanced

conversational voice recognition system that helps the driver to stay focused on the road by

eliminating the need to memorize thousands of voice commands. The system will also

allow for audio read-back and replay capabilities for text messages, with the ability to

respond by pre-set “Quick Reply Messages” such as: “I’m driving and will reply later.”

Safety and Security

All 2012 Camry models are equipped with 10 standard airbags: dual-stage advanced

SRS front airbags, front and rear seat-mounted side airbags, side curtain airbags and a

driver’s and front passenger’s knee airbag. The front-passenger’s knee airbag and rear-seat

side airbags are new to Camry.

The Camry’s body structure is designed to help absorb collision-impact forces and

help minimize impact deformation to the passenger cabin. High-strength steel is used for Bpillar

and rocker-panel reinforcements to help manage overall body deformation in the event

of certain side collisions. The seat frames also are designed to help absorb side collision

loads. The inner-hood structure and front-edge construction are designed to help reduce

pedestrian injuries in a collision.

Like all Toyota models, the Camry will feature Toyota’s Star Safety System™

standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock

Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also

features the standard Smart Stop Technology brake-override system. An electronic tire

pressure monitoring system is standard equipment.

Another available safety system, Safety Connect, can access a call center with a live

operator who can dispatch police and emergency vehicles. The system combines

automatic collision notification and a stolen vehicle locator feature, which can track the

location of the stolen vehicle via GPS and help guide police to recover it.

The new available Blind Spot Monitor uses sub-millimeter wave radar to detect

vehicles in the driver’s blind spots. When the system detects a vehicle in the adjacent lane,

it alerts the driver using indicators on the side mirrors. If the turn signal is on when the there

is a vehicle in the blind spot of the driver’s intended lane, the indicator on the corresponding

mirror will flash. The driver can switch off the system, if desired.

In vehicles equipped with one of the display audio systems and backup camera,

when the vehicle is shifted into Reverse, the audio display will show the image of what the

camera captures, along with an overlay of positioning lines representing the parking space

and distance to obstacles.

Peace of Mind Warranty Protection

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all

components other than normal wear and maintenance items. Additional 60-month

warranties cover the powertrain for 60,000 miles and against corrosion with no mileage

limitation. The hybrid-related components, including the HV battery, battery control module,

hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

The Camry will also come standard with Toyota Care, a complimentary plan

covering normal factory-scheduled maintenance and 24-hour roadside assistance for two

years or 25,000 miles, whichever comes first.

10-18-11 - Pedersen Toyota's 2012 Camry Reveal Event - Saturday, October 22

Pedersen Toyota’s 2012 Camry Reveal Event

Join Pedersen Toyota on Saturday, October 22 for the unveiling event for the all-new, completely re-designed 2012 Camry. America’s top selling car just got better! Stop by Pedersen Toyota from 10:00 a.m. – 2:00 p.m. to get in on the activities including:

Test drives in the all new Camry’s
Camry specialists to answer all your questions
Food and refreshments provided by Jax Fish House
Drawing for Colorado Eagles Tickets and Jax Fish House Gift Certificates

We hope to see you there!

10-05-11 - Meet the Colorado Eagles at Pedersen on October 8th

Mark your calendars for this Saturday, October 8th from 1:00 p.m. - 2:15 p.m. at Pedersen Toyota-Scion for your chance to meet and get autographs from several members of the Colorado Eagles. 107.9 The Bear will be broadcasting live on location.

The event is part of Pedersen Toyota-Scion's 2nd annual October Drive to Fight Cancer fundraiser. For the month of October, Pedersen Toyota-Scion will make a donation for every new Toyota or Scion sold to the Poudre Valley Health System's new Cancer center to help Cancer patients in Northern Colorado. Pedersen will be teaming up again with the Colorado Eagles and PVHS Foundation with a goal of beating last year's donation of $30,000 which went to the Wilbur's Fund for Women with Breast Cancer.

We hope to see you this Saturday!

09-27-11 - Welcome New Owners Event: October 25

PEDERSEN TOYOTA SCION
NEW OWNERS’ EVENT

Pedersen Toyota would like you to know our relationship doesn’t end with the sale.

In fact, that’s just the beginning. Servicing and maintaining your new Toyota is an important part of ownership.

As part of our commitment to customers, PEDERSEN TOYOTA would like to invite all proud TOYOTA owners to our Octoberfest themed TOYOTA NEW OWNERS’ EVENT.

This event will provide a great opportunity for customers to meet the PEDERSEN TOYOTA service staff and learn how to:

Maximize the dependability of your vehicle
Make the most of your vehicle’s safety features and technology
Get more miles for your gas dollars
Protect your investment with basic maintenance techniques
Enjoy your TOYOTA more everyday

Sandwiches and refreshments will be provided!

Our upcoming New Owner’s Event is scheduled for:

TUESDAY OCTOBER 25^TH, 2011 @ 6PM

In the TOYOTA Service Department

Space is limited so reservations are encouraged for this event, so please contact

Charlie Campbell, Customer Relations Manager @ 970-266-7408

Or e-mail us at service@pedersentoyota.com

09-26-11 - Pedersen Toyota to Raise Money to Fight Cancer in October

We are excited to announce Pedersen Toyota-Scion's 2nd annual October Drive to Fight Cancer fundraiser. For the month of October, Pedersen Toyota-Scion will make a donation for every new Toyota or Scion sold to the Poudre Valley Health System's new Cancer center to help Cancer patients in Northern Colorado. Pedersen will be teaming up again with the Colorado Eagles and PVHS Foundation with a goal of beating last year's donation of $30,000 which went to the Wilbur's Fund for Women with Breast Cancer.

Stop by our showroom and talk to one of our sales professionals about getting into one of our award winning cars and trucks including the all new, completely redesigned 2012 Toyota Camry - America's top selling car nine years in a row. You have our commitment that at Pedersen Toyota-Scion we will treat you with respect, respond to your needs and provide you with the highest level of customer service.

If you have considered getting into the Toyota of your dreams, now you can do it and support a great cause at the same time.

We hope to see you soon and thank you for your support!

09-26-11 - Pedersen Toyota To Sponsor New Years Eve Rodeo

NEW YEARS EVE RODEO CONTINUES TRADITION AT

BUDWEISER EVENTS CENTER, DECEMBER 31

TICKETS FOR RODEO GO ON SALE FRIDAY, SEPTEMBER 30 AT COMCASTTIX.COM

Loveland, CO – The countdown to the most entertaining rodeo in Colorado has begun as New Years Eve Extreme Rodeo, presented by Pedersen Toyota, has been announced for December 31, 7:30 p.m. at Budweiser Events Center. Cowboys will be competing in four exciting events throughout the night: bareback riding, saddlebronc riding, bull riding and freestyle bullfighting.

***Special discounted $8 Kids Ticket will be offered for ages 12 and under only at the Budweiser Events Center Box Office; all fees included. Adult tickets will increase $2 the day of the show.

Tickets, $12, $18, and $25 go on sale on this Friday, September 30 at 10 a.m. For tickets go to www.ComcastTIX.com, the Budweiser Events Center Box Office, or call 877-544-TIXX. Join the free Budweiser Events Center Cyber Club and receive advance notice and special offers to future events at www.BECLive.com.

The Ranch, Larimer County Fairgrounds and Events Complex, located in Loveland, CO, opened in 2003 and is owned and operated by Larimer County. The Ranch consists of the Budweiser Events Center, the Ranch-Way Feeds Indoor Arena and Livestock Pavilions, the First National Bank Exhibition Halls, and the Thomas M. McKee 4-H, Youth & Community Building. The Ranch hosts more than 2,000 events annually and is home to the Larimer County Fair and Rodeo. For more information visit www.TREventComplex.com.

Global Spectrum (global-spectrum.com), the fastest growing firm in the public assembly facility management field with more than 100 facilities throughout the United States and Canada, manages the Budweiser Events Center at The Ranch. The 7,200 seat multi-purpose venue is home to the Colorado Eagles of the Central Hockey League and the Colorado ICE of the Indoor Football League.

News and Events

05-10-13 - Pedersen Wins 7th Consecutive Toyota President's Award

01-29-13 - Vehicle sales surge in Colorado, Fort Collins, Fort Collins Coloradoan, January 30, 2013

10-05-12 - Pedersen Toyota Set for 3rd Annual Cancer Fundraiser

09-25-12 - Meet the Prius Family of Cars!

06-08-12 - Prius v, Camry and Sienna Selected as Best Family Cars of 2012

Prius v, Camry and Sienna Make the Annual Parents Magazine and Edmunds.com List

06-08-12 - The 2013 Toyota Venza Crossover

Toyota 2013 Venza Crossover

• Enhanced Exterior Styling
• Additional Standard Convenience Features for Greater Value
• Available Entune® Multi-media System

03-14-12 - THE TOYOTA PRIUS C IS HERE!

12-12-11 - Pedersen Toyota To Support 9th Annual KISS'MASS Wishes Holiday Drive

10-24-11 - 2012 Camry Launch

11-16-11 - TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012

10-18-11 - Pedersen Toyota's 2012 Camry Reveal Event - Saturday, October 22

10-05-11 - Meet the Colorado Eagles at Pedersen on October 8th

09-27-11 - Welcome New Owners Event: October 25

09-26-11 - Pedersen Toyota to Raise Money to Fight Cancer in October

09-26-11 - Pedersen Toyota To Sponsor New Years Eve Rodeo

09-16-11 - Welcome To Our New Website!

GET CONNECTED WITH US TO HEAR ABOUT THE LATEST NEWS AND SPECIALS

News and Events

05-10-13 - Pedersen Wins 7th Consecutive Toyota President's Award

01-29-13 - Vehicle sales surge in Colorado, Fort Collins, Fort Collins Coloradoan, January 30, 2013

10-05-12 - Pedersen Toyota Set for 3rd Annual Cancer Fundraiser

09-25-12 - Meet the Prius Family of Cars!

06-08-12 - Prius v, Camry and Sienna Selected as Best Family Cars of 2012

Prius v, Camry and Sienna Make the Annual Parents Magazine and Edmunds.com List

06-08-12 - The 2013 Toyota Venza Crossover

Toyota 2013 Venza Crossover

• Enhanced Exterior Styling• Additional Standard Convenience Features for Greater Value• Available Entune® Multi-media System

03-14-12 - THE TOYOTA PRIUS C IS HERE!

12-12-11 - Pedersen Toyota To Support 9th Annual KISS'MASS Wishes Holiday Drive

10-24-11 - 2012 Camry Launch

11-16-11 - TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012

10-18-11 - Pedersen Toyota's 2012 Camry Reveal Event - Saturday, October 22

10-05-11 - Meet the Colorado Eagles at Pedersen on October 8th

09-27-11 - Welcome New Owners Event: October 25

09-26-11 - Pedersen Toyota to Raise Money to Fight Cancer in October

09-26-11 - Pedersen Toyota To Sponsor New Years Eve Rodeo

09-16-11 - Welcome To Our New Website!

GET CONNECTED WITH US TO HEAR ABOUT THE LATEST NEWS AND SPECIALS

• Enhanced Exterior Styling
• Additional Standard Convenience Features for Greater Value
• Available Entune® Multi-media System