Pedersen Toyota Receives 2012 Toyota President’s Award for 7th Consecutive Year
Award marks 16th time overall that Pedersen has received Toyota Motor Sales, U.S.A. Inc., highest dealership honor
Fort Collins, CO: May 10, 2013
Pedersen Toyota Scion today announced that it has received Toyota's prestigious Presidents Award for the 2012 year that recognizes Toyota’s top performing dealers across the nation who demonstrate a commitment to maintaining Toyota’s highest standards for sales excellence and customer satisfaction.
“We are very proud to be recognized by Toyota with the President’s award for the 7th consecutive year for the ongoing commitment that our associates make towards providing the highest levels of customer service in our parts, service and sales operations,” said Mark Pedersen, President and General Manager of Pedersen Toyota. “We would also like to thank the best customers in Northern Colorado for supporting our organization and helping make this difficult achievement possible.”
To qualify as a Presiden’t Award winner, Toyota dealerships must excel in a number of different categories including sales satisfaction, service satisfaction, market share, vehicle delivery excellence and employee certification. Dealerships must meet or exceed the standard in all areas of dealership performance in order to qualify for the award.
The 2012 award marks the 7th consecutive year and 16th time overall that Pedersen has been recognized by Toyota Motor Sales, U.S.A. Inc. for the award.
“This award caps what was already an outstanding 2012 where we saw more than 20% growth in new Toyota sales and welcomed in several exciting new models to the Toyota family including the redesigned Avalon and Avalon Hybrid, Prius C, and the Scion FRS sports car,” said Pedersen. “As we move into 2013 we are very optimistic that it will be another strong year for Pedersen Toyota and the Northern Colorado community and we look forward to continuing to be a trusted partner for our customer’s automotive needs.”
Family owned and operated since 1972, Pedersen Toyota Scion employs more than 115 people and provides new and used Toyota vehicle sales, Toyota service, Toyota parts and a collision repair center. Pedersen Toyota Scion is located at 4455 S. College Ave in Fort Collins. They can be reached at (970) 223-3100 or at www.pedersentoyota.com
Coloradans bought more new cars last year than they have since 2000, with more fuel-efficient models leading the way.
New vehicle sales were up nearly 22 percent across the state last year compared with 2011, according to the Colorado Auto Outlook Report released by the Colorado Automobile Dealers Association, or CADA. December sales were up 20.1 percent compared with December 2011. Colorado sales far outpaced national sales, which rose 13 percent.
The increased sales are one more sign consumers are feeling better about the economy and more secure about their jobs, said CSU economist Martin Shields. “People are getting back to work, the recovery is established and people are convinced it is here to stay for a while,” he said.
People patched up their cars during the recession, holding on to them longer than they typically would, Shields said. But eventually people can’t put off that decision any longer.
Those who are walking into showrooms are more informed consumers, said Mike Croce, general sales manager at Pedersen Toyota, 4455 S. College Ave., where new car sales were up more than 20 percent last year. They are not only looking at fuel efficiency but at total cost of ownership, resale value and longevity, he said.
While sales are not quite back to pre-recession levels, Croce said the improved economy, focus on fuel efficiency and an array of new models in his showroom have all led to an increase in sales. Last year, Pedersen sold 1,499 new cars, up from 1,246 in 2011, an admittedly slower year for car sales.
Tim Jackson, president of CADA, said the major brands with the most increase in sales were Acura, Jeep, Toyota, Volkswagen, Infiniti, Land Rover, Chrysler and Honda. Each was up in sales by more than 30 percent year over year.
“It really continues to be a trend of fuel efficiency leading the way,” Croce said. Last year, Toyota added to its popular Prius line, adding larger and smaller models as well as a full plug-in that can run completely off a charge. The plug-in is not technically available in Colorado yet, but Pedersen was able to bring some in from the outside, he said.
John Carroll, owner of Ed Carroll Motors, said Volkswagen had its best sales last year since 1970, propelled by its new clean diesel engines in VWs and Audi lineups. The clean diesel can get 40 to 50 mph “and still give a lot of horsepower and torque,” Carroll said.
Overall, his sales were up more than 30 percent from 2011. Volkswagen and Audi sales dipped “a very minor” 6 and 8 percent at the height of the recession, faring better than some major brands, and have seen steady growth for three years in a row, he said.
The average age of vehicles on the road are now the oldest they’ve been in the past 30 to 40 years, maybe since World War II, creating a lot of pent-up demand, he said, explaining part of the bump in sales.
Porsche sales at Ed Carroll Motors also were up 15 percent, although Carroll declined to say how many high-end Porsches it sold.
The percent increase in sales was the largest in the past 50 years, Jackson said. The all-time high for new car registrations was set in 2000, with 207,836 sales compared with 158,630 last year. “While registrations have been on the rise for the last four years, they have not kept up with Colorado’s significant population growth, which represents opportunity for more sales,” Jackson said.
“And we should note that changes in year-over-year new vehicles make it fairly clear that Colorado consumers are still focused on increased fuel economy, with most of the growth occurring in small- and medium-size vehicle segments.”
In Colorado, 158,630 new vehicles were registered from January through December 2012 versus 130,179 for the same period in 2011, a 21.9 percent increase. Larimer County’s new car registration numbers were not immediately available.
The used vehicle market increased 3.5 percent in December — vehicles seven years old or newer — and was up 2.5 percent for the entire year.
We are excited to announce Pedersen Toyota-Scion's 3rd annual October Drive to Fight Cancer fundraiser. For the month of October, Pedersen Toyota-Scion will be teaming with the Colorado Eagles to help raise money for the Poudre Valley Health System's new Cancer center to help Cancer patients in Northern Colorado. Stop by our showroom or service drive and help us with our cause! Pedersen will be donating money for every new Toyota or Scion sold in October as well as donating $1 for every oil change done in our service department.
TORRANCE, Calif., May 25, 2012 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced the manufacturer’s suggested retail prices (MSRP) for the 2013 Venza crossover vehicle. The Venza will begin arriving at Toyota dealerships next week.
The Toyota Venza crossover now offers enhanced exterior styling, added value through several new standard convenience features and updated option packages, which include the Entune® multi-media system for the 2013 model year.
Venza’s aerodynamic shape has been tastefully modified with a new upper and lower grille, fog lamps and rear taillights. The updated styling is complemented by a new 19-inch wheel design and three new exterior colors: Attitude Black, Cypress Pearl, and Cosmic Gray Mica. Venza is available in three interior colors: Ivory, Light Gray, and Black, which is new for 2013. Each color is offered in fabric on LE and leather on XLE and Limited.
The 2013 Venza is available in LE, XLE and Limited grades. The LE and XLE models are available with all powertrain combinations: four-cylinder, V6, front-wheel drive (FWD) or all-wheel drive (AWD); the Venza Limited is powered by the V6 engine only, in front-wheel drive or all-wheel drive configurations. Both engines are teamed with a six-speed sequential-shift electronically controlled automatic transmission with intelligence (ECT-i).
Value has been augmented and ordering simplified with the addition of many standard features in all three grades. All Venza models will be will equipped with a standard blind-spot mirror and outer mirror turn signals with puddle lamps.
Additional key standard features include dual-zone automatic climate control with air filter and second-row-seat vents; eight-way power-adjustable driver’s seat with power lumbar; 3.5-inch LCD multi-information display; a tilt/telescopic adjustable wheel with integrated audio controls; an overhead console with map lights; rear-seat adjustable personal reading lamps and three 12-volt power outlets. The XLE and Limited models add to the abundance of standard features with many audio and convenience upgrades.
Entune Multi-media System
The 2013 Venza now offers the Toyota Entune multimedia system. Entune leverages the mobile smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.
Toyota Entune supports engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota Entune has a large selection of music options available to a vehicle, including iHeartRadio’s 750+ stations, and Pandora’s personalized music service.
The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused by eliminating the need to memorize thousands of voice commands.
The base MSRP for the 2013 Venza LE will range from $27,700 for the front-wheel-drive (FWD) four-cylinder to $30,970 for the V6 all-wheel-drive (AWD), reflecting an increase $270 to $275, or 0.9-1.0 percent.
Pricing for the Venza XLE will range from $31,360 for the four-cylinder FWD to $34,630 for the V6 AWD, an increase ranging from $1,580 to $1,585, or 4.8 to 5.3 percent.
The Limited grade Venza will be receive a base MSRP of $37,420 for the FWD model, while the AWD model will be priced at $38,870. Both prices reflect an increase of $955, or 2.5 percent for the AWD and 2.6 percent for the FWD.
The MSRP for the 2013 Venza does not include the delivery, processing and handling (DPH) fee of $810. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
All 2013 Venzas will be assembled at Toyota Motor Manufacturing Kentucky (TMMK), in Georgetown, Ky.
Join Pedersen Toyota, KSME (96.1 KISS-FM) and The Promenade Shops at Centerra for the annual "KISS'MAS Wishes" holiday drive, December 12th through December 18th at the Promenade Shops at Centerra.
Beginning Monday, December 12th. 96.1 KISS-FM will broadcast live from the Main Plaza at the Promenade Shops at Centerra each weekday from 6 am – 10 pm. The goal will be to get listeners to make donations on various items to help local non-profit agencies grant holiday wishes for the less fortunate throughout Northern Colorado. This community effort is a four-time award winner from the Colorado Broadcasters Association (CBA) for “Best Community Service Campaign” for a major market radio station.
All items on the KISS’MAS wish list come from local non-profit agencies and their clients. Prior agencies involved include The United Way, Kids Matter Project, La Familia, Crossroads Safe House, Boys and Girls Club and many more.
Look for the Red and White Pedersen Toyota Tundra’s from Thursday, December 15th – Sunday, December 18th to drop your items off at.
Thank you for your support and making someone’s Christmas Wishes come true!
Pedersen Toyota’s 2012 Camry Reveal Event
Join Pedersen Toyota on Saturday, October 22 for the unveiling event for the all-new, completely re-designed 2012 Camry. America’s top selling car just got better! Stop by Pedersen Toyota from 10:00 a.m. – 2:00 p.m. to get in on the activities including:
We hope to see you there!
Mark your calendars for this Saturday, October 8th from 1:00 p.m. - 2:15 p.m. at Pedersen Toyota-Scion for your chance to meet and get autographs from several members of the Colorado Eagles. 107.9 The Bear will be broadcasting live on location.
The event is part of Pedersen Toyota-Scion's 2nd annual October Drive to Fight Cancer fundraiser. For the month of October, Pedersen Toyota-Scion will make a donation for every new Toyota or Scion sold to the Poudre Valley Health System's new Cancer center to help Cancer patients in Northern Colorado. Pedersen will be teaming up again with the Colorado Eagles and PVHS Foundation with a goal of beating last year's donation of $30,000 which went to the Wilbur's Fund for Women with Breast Cancer.
We hope to see you this Saturday!
PEDERSEN TOYOTA SCION Pedersen Toyota would like you to know our relationship doesn’t end with the sale. In fact, that’s just the beginning. Servicing and maintaining your new Toyota is an important part of ownership. As part of our commitment to customers, PEDERSEN TOYOTA would like to invite all proud TOYOTA owners to our Octoberfest themed TOYOTA NEW OWNERS’ EVENT. This event will provide a great opportunity for customers to meet the PEDERSEN TOYOTA service staff and learn how to: Sandwiches and refreshments will be provided! Our upcoming New Owner’s Event is scheduled for: TUESDAY OCTOBER 25TH, 2011 @ 6PM In the TOYOTA Service Department Space is limited so reservations are encouraged for this event, so please contact Charlie Campbell, Customer Relations Manager @ 970-266-7408 Or e-mail us at firstname.lastname@example.org
NEW OWNERS’ EVENT
PEDERSEN TOYOTA SCION
Pedersen Toyota would like you to know our relationship doesn’t end with the sale.
In fact, that’s just the beginning. Servicing and maintaining your new Toyota is an important part of ownership.
As part of our commitment to customers, PEDERSEN TOYOTA would like to invite all proud TOYOTA owners to our Octoberfest themed TOYOTA NEW OWNERS’ EVENT.
This event will provide a great opportunity for customers to meet the PEDERSEN TOYOTA service staff and learn how to:
Sandwiches and refreshments will be provided!
Our upcoming New Owner’s Event is scheduled for:
TUESDAY OCTOBER 25TH, 2011 @ 6PM
In the TOYOTA Service Department
Space is limited so reservations are encouraged for this event, so please contact
Charlie Campbell, Customer Relations Manager @ 970-266-7408
Or e-mail us at email@example.com
NEW YEARS EVE RODEO CONTINUES TRADITION AT
BUDWEISER EVENTS CENTER, DECEMBER 31
TICKETS FOR RODEO GO ON SALE FRIDAY, SEPTEMBER 30 AT COMCASTTIX.COM
Loveland, CO – The countdown to the most entertaining rodeo in Colorado has begun as New Years Eve Extreme Rodeo, presented by Pedersen Toyota, has been announced for December 31, 7:30 p.m. at Budweiser Events Center. Cowboys will be competing in four exciting events throughout the night: bareback riding, saddlebronc riding, bull riding and freestyle bullfighting.
***Special discounted $8 Kids Ticket will be offered for ages 12 and under only at the Budweiser Events Center Box Office; all fees included. Adult tickets will increase $2 the day of the show.
Tickets, $12, $18, and $25 go on sale on this Friday, September 30 at 10 a.m. For tickets go to www.ComcastTIX.com, the Budweiser Events Center Box Office, or call 877-544-TIXX. Join the free Budweiser Events Center Cyber Club and receive advance notice and special offers to future events at www.BECLive.com.
The Ranch, Larimer County Fairgrounds and Events Complex, located in Loveland, CO, opened in 2003 and is owned and operated by Larimer County. The Ranch consists of the Budweiser Events Center, the Ranch-Way Feeds Indoor Arena and Livestock Pavilions, the First National Bank Exhibition Halls, and the Thomas M. McKee 4-H, Youth & Community Building. The Ranch hosts more than 2,000 events annually and is home to the Larimer County Fair and Rodeo. For more information visit www.TREventComplex.com.
Global Spectrum (global-spectrum.com), the fastest growing firm in the public assembly facility management field with more than 100 facilities throughout the United States and Canada, manages the Budweiser Events Center at The Ranch. The 7,200 seat multi-purpose venue is home to the Colorado Eagles of the Central Hockey League and the Colorado ICE of the Indoor Football League.