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News & Events

05-15-12 - Check out FishFest 2012, Sunday, May 20

Come join Chad LaChance, Fishful Thinker and 2012 Toyota Tundra owner at the 2012 FishFest this Sunday, May 20th from Noon -6:00 p.m. at Horsetooth Reservoir in Fort Collins. Activities include:

- FT Accuracy Challenge casting with great prizes

- Raffle benefiting Colorado’s youth fishing clubs

- Presentation by the Fishful Thinker guides

- Evinrude powered Ranger boat demo rides

More information at Facebook.com/FishfulThinker

04-30-12 - The May Sales Event is going on Now!

Click to view Pedersen Toyota's featured Toyota Incentives and Rebates.

04-09-12 - Check out the latest Toyota RAV4 Cat Video!

03-14-12 - THE TOYOTA PRIUS C IS HERE!

02-06-12 - The Camry Effect - Superbowl commercial

12-12-11 - Pedersen Toyota To Support 9th Annual KISS'MASS Wishes Holiday Drive

Join Pedersen Toyota, KSME (96.1 KISS-FM) and The Promenade Shops at Centerra for the annual "KISS'MAS Wishes" holiday drive, December 12th through December 18th at the Promenade Shops at Centerra.

Beginning Monday, December 12^th. 96.1 KISS-FM will broadcast live from the Main Plaza at the Promenade Shops at Centerra each weekday from 6 am – 10 pm. The goal will be to get listeners to make donations on various items to help local non-profit agencies grant holiday wishes for the less fortunate throughout Northern Colorado. This community effort is a four-time award winner from the Colorado Broadcasters Association (CBA) for “Best Community Service Campaign” for a major market radio station.

All items on the KISS’MAS wish list come from local non-profit agencies and their clients. Prior agencies involved include The United Way, Kids Matter Project, La Familia, Crossroads Safe House, Boys and Girls Club and many more.

Look for the Red and White Pedersen Toyota Tundra’s from Thursday, December 15^th – Sunday, December 18^th to drop your items off at.

For more information visit www.kissmaswishes.com or contact Mike Croce (m_croce@pedersentoyota.com) at Pedersen Toyota.

Thank you for your support and making someone’s Christmas Wishes come true!

11-18-11 - 2012 Camry commercial featuring Kelly Clarkson

11-16-11 - TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012

• Lean Design, engaging driving dynamics

• Improved fuel economy in all models; Hybrid achieves 43 mpg

• Advanced safety and security features

• New Entune Multimedia System

TORRANCE, Calif. – Toyota introduced today the all-new, seventh-generation

Camry, America’s best-selling car for nine years running and 13 of the past 14 years. The

2012 Camry debuts a bold, sophisticated new design with a more spacious interior,

improved driving dynamics and an even quieter ride than before. With class leading safety,

fuel economy and multi-media technology added in, the end result is the best Camry ever

made. Introduced in 1983, the Toyota Camry would later establish the template for the

modern midsize sedan, setting benchmarks for Quality, Dependability and Reliability, along

with a comfortable, quiet ride. Since that time, Toyota has sold more than 15 million Camry

models worldwide.

“The all-new 2012 Camry blends an evolution of the car’s values – such as comfort,

efficiency, reliability and safety – with a more appealing design and engaging driving

experience,” said Bob Carter, Toyota Division group vice president and general manager.

“Competition in the midsize sedan segment is the strongest it’s ever been, and the all-new

Camry is designed to maintain its long-standing leadership while also broadening its

appeal.”

The Toyota Camry again offers three powertrain choices, all of which have been

enhanced for 2012 to provide better fuel economy and more responsive performance. All

Camry models with the revised 2.5-liter four-cylinder engine now offer 178 horsepower, an

increase of nine hp, and 170 lb.-ft. of peak torque. EPA-estimated fuel economy figures are

25 mpg city/35 highway, and the 28 mpg combined is two more than the previous

generation Camry. The 2.5-liter engine employs Dual VVT-i (Dual Variable Valve Timing intelligent),

which controls valve timing on both the intake and exhaust camshafts for

optimal performance and efficiency at all engine speeds. The Acoustic Control Induction

System (ACIS) helps optimize torque over a broad engine speed range.

Performance and Efficiency

The DOHC 3.5-liter V6, available in the SE and XLE grades, delivers 268

horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700 rpm. Enhancements to this

engine boost its fuel economy to projected EPA-estimated ratings of 21 mpg city/30 mpg

highway, the best for any current V6 midsize sedan.

The V6 uses chain-driven camshafts and Dual Variable Valve Timing with

intelligence (Dual VVT-i). To improve efficiency, the V6 features a new, lower oil viscosity

and an automatic transmission fluid warmer that brings the transmission to operating

temperature more quickly in cold weather. Higher final drive-gear ratios also contribute to

better fuel economy in the new Camry models.

The gas-engine LE, XLE and SE models come equipped exclusively with a sixspeed

automatic transmission that offers a sequential manual shift mode using the console

shifter. Intelligent control adapts shifting strategy in response to driver input, with fast kickdown.

In addition, the Camry SE exclusively offers a “D range” sequential shifting, which

allows manual shifting with the new steering wheel paddle shifters even when the console

shifter is in the “D” mode. Also exclusive to the Camry SE, the automatic transmission

features faster shift times when in “S” mode and downshift blipping control emphasizes a

sense of sportiness.

Exterior Design

The 2012 Camry employs an elegantly simple but modern form, emphasizing a

wider, lower stance than previous models. The design conveys an “architectural statement”

through crisp, precise character lines, while a more strongly curved door cross-section and

more defined rocker panel molding (chrome accented on LE and XLE) give the Camry a

more expressive appearance.

Headlights show a more dynamic shape, with a pronounced curvature of the mainbeam

unit merging into the bumper cover. Fog lights are standard on the XLE and SE

grades. The rear lamp clusters wrap tightly into the body sides, with their top sections

extending into the trunk panel.

The Camry LE and XLE feature additional exterior chrome trim, and the SE grade

debuts its own lower-body design and exclusive fine-mesh upper grille section. The SE also

features three-part lower grille section housing fog lamps, along with black sport trim

headlamp bezels.

The more prominent rocker panel moldings on the SE cleanly link to integrated front

and rear underbody spoilers, emphasizing width, and the trunk lid carries an integrated

spoiler.

Accentuating the new body design are four new colors. Two of the colors (Attitude

Black Metallic and Clearwater Blue) are all-new to Toyota in the U.S. Attitude Black Metallic

blends in a bright blue pigment for an intriguing take on traditional jet black; Clearwater Blue

incorporates a silver metallic pigment to lend this hue a glassy, water-like finish.

Interior Design

While featuring nearly the same external dimensions as the previous generation, the

2012 Camry offers a more inviting and spacious interior. A new dashboard design, modified

seat locations, redesigned seats and “lean” door, pillar and headliner trim all combine to add

both real space and greater perceptual spaciousness while also enhancing outward visibility.

Repositioning the driver’s seat and the standard tilt/telescoping steering wheel (tilt has

increased 33 percent for greater driver comfort) also aid forward visibility and enhance the

driver’s positioning.

The accelerator pedal and front seats were moved forward, and the rear-seat hip

point was positioned rearward, increasing the couple distance by 0.6-inch; together with

reshaped front seatbacks help increase rear-knee room by 1.8-inch. The redesigned center

console and front edge of the rear-seat cushion increase rear middle seat legroom by two

inches.

Not as obvious are the many areas where Camry designers reshaped interior trim to

increase the feeling of spaciousness, including the A- and B-pillars, headliner

over the rear seat and door trim. In most vehicles, space is left between the structure and

the trim to yield a “clean” surface. Using a lean-car design approach, the trim more closely

follows the structure beneath it. The result is added space that contributes much more to a

feeling of comfort than the gains in mere millimeters might suggest.

Three-dimensional construction and contrasting-material textures give the new

instrument panel a feeling of depth, while the shapes themselves contribute to a more

spacious cabin and improved forward sightlines. The prominently curved center cluster

appears to float over the instrument panel, reducing its visual mass. Soft textures used on

the upper instrument panel, upper door trim, door armrests and center console armrest

contribute to greater comfort in the Camry. Stitching on the instrument panel soft padding

and matching stitching-look trim elsewhere helps to create a sense of luxury. Aluminumcolor and chrome trim are used judiciously.

Entune Multimedia System

Camry will be one of the first Toyotas to offer the Entune multimedia system. For the

first time ever in a Toyota automobile, this new system leverages the

mobile smartphone to provide a richer in-vehicle experience with fully integrated access to

navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing,

OpenTable, and movietickets.com, along with accessing useful travel-related services, such

as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota

Entune brings the largest selection of music options available to a vehicle, including

iHeartRadio’s 750+ stations, and Pandora’s personalized music service.

The audio systems combined with Entune feature a best-in-class, advanced

conversational voice recognition system that helps the driver to stay focused on the road by

eliminating the need to memorize thousands of voice commands. The system will also

allow for audio read-back and replay capabilities for text messages, with the ability to

respond by pre-set “Quick Reply Messages” such as: “I’m driving and will reply later.”

Safety and Security

All 2012 Camry models are equipped with 10 standard airbags: dual-stage advanced

SRS front airbags, front and rear seat-mounted side airbags, side curtain airbags and a

driver’s and front passenger’s knee airbag. The front-passenger’s knee airbag and rear-seat

side airbags are new to Camry.

The Camry’s body structure is designed to help absorb collision-impact forces and

help minimize impact deformation to the passenger cabin. High-strength steel is used for Bpillar

and rocker-panel reinforcements to help manage overall body deformation in the event

of certain side collisions. The seat frames also are designed to help absorb side collision

loads. The inner-hood structure and front-edge construction are designed to help reduce

pedestrian injuries in a collision.

Like all Toyota models, the Camry will feature Toyota’s Star Safety System™

standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock

Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also

features the standard Smart Stop Technology brake-override system. An electronic tire

pressure monitoring system is standard equipment.

Another available safety system, Safety Connect, can access a call center with a live

operator who can dispatch police and emergency vehicles. The system combines

automatic collision notification and a stolen vehicle locator feature, which can track the

location of the stolen vehicle via GPS and help guide police to recover it.

The new available Blind Spot Monitor uses sub-millimeter wave radar to detect

vehicles in the driver’s blind spots. When the system detects a vehicle in the adjacent lane,

it alerts the driver using indicators on the side mirrors. If the turn signal is on when the there

is a vehicle in the blind spot of the driver’s intended lane, the indicator on the corresponding

mirror will flash. The driver can switch off the system, if desired.

In vehicles equipped with one of the display audio systems and backup camera,

when the vehicle is shifted into Reverse, the audio display will show the image of what the

camera captures, along with an overlay of positioning lines representing the parking space

and distance to obstacles.

Peace of Mind Warranty Protection

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all

components other than normal wear and maintenance items. Additional 60-month

warranties cover the powertrain for 60,000 miles and against corrosion with no mileage

limitation. The hybrid-related components, including the HV battery, battery control module,

hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

The Camry will also come standard with Toyota Care, a complimentary plan

covering normal factory-scheduled maintenance and 24-hour roadside assistance for two

years or 25,000 miles, whichever comes first.

10-24-11 - 2012 Camry Launch

10-18-11 - Pedersen Toyota's 2012 Camry Reveal Event - Saturday, October 22

Pedersen Toyota’s 2012 Camry Reveal Event

Join Pedersen Toyota on Saturday, October 22 for the unveiling event for the all-new, completely re-designed 2012 Camry. America’s top selling car just got better! Stop by Pedersen Toyota from 10:00 a.m. – 2:00 p.m. to get in on the activities including:

Test drives in the all new Camry’s
Camry specialists to answer all your questions
Food and refreshments provided by Jax Fish House
Drawing for Colorado Eagles Tickets and Jax Fish House Gift Certificates

We hope to see you there!

10-05-11 - Meet the Colorado Eagles at Pedersen on October 8th

Mark your calendars for this Saturday, October 8th from 1:00 p.m. - 2:15 p.m. at Pedersen Toyota-Scion for your chance to meet and get autographs from several members of the Colorado Eagles. 107.9 The Bear will be broadcasting live on location.

The event is part of Pedersen Toyota-Scion's 2nd annual October Drive to Fight Cancer fundraiser. For the month of October, Pedersen Toyota-Scion will make a donation for every new Toyota or Scion sold to the Poudre Valley Health System's new Cancer center to help Cancer patients in Northern Colorado. Pedersen will be teaming up again with the Colorado Eagles and PVHS Foundation with a goal of beating last year's donation of $30,000 which went to the Wilbur's Fund for Women with Breast Cancer.

We hope to see you this Saturday!

09-28-11 -

For more than 42 years, Pedersen Toyota-Scion has been a partner to the Northern Colorado community to help improve and give back to the community that supports us. We donate to charitable causes, sponsor local schools and clubs and actively participate in community activities in the Fort Collins, Loveland, Windsor and Greeley areas.

At Pedersen Toyota-Scion we firmly believe in working with and supporting businesses, non-profit and individuals to improve the quality of life and help make a bright future for Northern Colorado.

Organizations we proudly support include:

Boys and Girls Club of Larimer County
Kiss-Mas Wishes Holiday Drive
Colorado State University
Realities for Children
Ram Strength
Colorado Eagles
Larimer County Humane Society
Rocky Mountain High School
Fossil Ridge High School
Fort Collins High School
Poudre High School
Blevins Middle School
Loveland High School
Poudre Valley Health System Foundation
Wilbur’s Breast Cancer Fund for Women
Hope Lives
United Way
Foothills Gateway Foundation
Larimer County Parks and Recreation
Colorado State University Equine Science
Budweiser Event Center
Autism Society of Larimer County
American Red Cross
Bob Reynolds Memorial Scholarship Fund
Canyon Concert Ballet
Community Foundation of Larimer County
Diocesan Development Fund
Food Bank of Larimer County
Fort Collins Chamber of Commerce
Fort Collins Sertoma Club
Jackson’s Therapy Fund
Muscular Dystrophy Fund
Poudre Fire Authority
Respite Care Inc
Saint Joseph’s Catholic Church
Susan G Komen Race for the Cure
Salvation Army
A Childs Dream Fulfilled
Larimer County Child Advocacy
Fort Collins Lacrosse
Mountain Gymnastics
Fort Collins Buckaroos
PSD Vipers Lacrosse

For questions about our community involvement please contact Janet Tompkins at jtompkins@pedersentoyota.com or at (970) 223-3100.

09-27-11 - Welcome New Owners Event: October 25

PEDERSEN TOYOTA SCION
NEW OWNERS’ EVENT

Pedersen Toyota would like you to know our relationship doesn’t end with the sale.

In fact, that’s just the beginning. Servicing and maintaining your new Toyota is an important part of ownership.

As part of our commitment to customers, PEDERSEN TOYOTA would like to invite all proud TOYOTA owners to our Octoberfest themed TOYOTA NEW OWNERS’ EVENT.

This event will provide a great opportunity for customers to meet the PEDERSEN TOYOTA service staff and learn how to:

Maximize the dependability of your vehicle
Make the most of your vehicle’s safety features and technology
Get more miles for your gas dollars
Protect your investment with basic maintenance techniques
Enjoy your TOYOTA more everyday

Sandwiches and refreshments will be provided!

Our upcoming New Owner’s Event is scheduled for:

TUESDAY OCTOBER 25^TH, 2011 @ 6PM

In the TOYOTA Service Department

Space is limited so reservations are encouraged for this event, so please contact

Charlie Campbell, Customer Relations Manager @ 970-266-7408

Or e-mail us at service@pedersentoyota.com

09-26-11 - Pedersen Toyota to Raise Money to Fight Cancer in October

We are excited to announce Pedersen Toyota-Scion's 2nd annual October Drive to Fight Cancer fundraiser. For the month of October, Pedersen Toyota-Scion will make a donation for every new Toyota or Scion sold to the Poudre Valley Health System's new Cancer center to help Cancer patients in Northern Colorado. Pedersen will be teaming up again with the Colorado Eagles and PVHS Foundation with a goal of beating last year's donation of $30,000 which went to the Wilbur's Fund for Women with Breast Cancer.

Stop by our showroom and talk to one of our sales professionals about getting into one of our award winning cars and trucks including the all new, completely redesigned 2012 Toyota Camry - America's top selling car nine years in a row. You have our commitment that at Pedersen Toyota-Scion we will treat you with respect, respond to your needs and provide you with the highest level of customer service.

If you have considered getting into the Toyota of your dreams, now you can do it and support a great cause at the same time.

We hope to see you soon and thank you for your support!

09-26-11 - Pedersen Toyota To Sponsor New Years Eve Rodeo

NEW YEARS EVE RODEO CONTINUES TRADITION AT

BUDWEISER EVENTS CENTER, DECEMBER 31

TICKETS FOR RODEO GO ON SALE FRIDAY, SEPTEMBER 30 AT COMCASTTIX.COM

Loveland, CO – The countdown to the most entertaining rodeo in Colorado has begun as New Years Eve Extreme Rodeo, presented by Pedersen Toyota, has been announced for December 31, 7:30 p.m. at Budweiser Events Center. Cowboys will be competing in four exciting events throughout the night: bareback riding, saddlebronc riding, bull riding and freestyle bullfighting.

***Special discounted $8 Kids Ticket will be offered for ages 12 and under only at the Budweiser Events Center Box Office; all fees included. Adult tickets will increase $2 the day of the show.

Tickets, $12, $18, and $25 go on sale on this Friday, September 30 at 10 a.m. For tickets go to www.ComcastTIX.com, the Budweiser Events Center Box Office, or call 877-544-TIXX. Join the free Budweiser Events Center Cyber Club and receive advance notice and special offers to future events at www.BECLive.com.

The Ranch, Larimer County Fairgrounds and Events Complex, located in Loveland, CO, opened in 2003 and is owned and operated by Larimer County. The Ranch consists of the Budweiser Events Center, the Ranch-Way Feeds Indoor Arena and Livestock Pavilions, the First National Bank Exhibition Halls, and the Thomas M. McKee 4-H, Youth & Community Building. The Ranch hosts more than 2,000 events annually and is home to the Larimer County Fair and Rodeo. For more information visit www.TREventComplex.com.

Global Spectrum (global-spectrum.com), the fastest growing firm in the public assembly facility management field with more than 100 facilities throughout the United States and Canada, manages the Budweiser Events Center at The Ranch. The 7,200 seat multi-purpose venue is home to the Colorado Eagles of the Central Hockey League and the Colorado ICE of the Indoor Football League.